case study


We’ve created Allē to disrupt and transform the global Medical Aesthetics industry

Unlocking Market Scale

The opportunity

  • 93% of the total addressable Medical Aesthetics market is untapped.
  • Customer demand continues to outstrip supply.
  • A legacy industry infrastructure provides fertile ground for disruption.

The challenge for our team

Streamline a complex and fragmented industry at scale, transforming it for a new generation.

Access and efficiency

Team A-DL pulled together the best designers, engineers, and creative technologists to solve this challenge.

With a consumer-first approach, we’ve created a contemporary brand, user experience, and scalable technology platform that connects users - making it simple to access the services people need.


In its first 6 months in-market, Allē saw:


Active Users


Treatment Visits


Gift Cards purchased
“Allē exists to help increase aesthetic treatments through an elegant and intelligent technology platform that delivers significant value for patients.”
Jasson Gilmore

Find a Provider
and Book Consultations

With the launch of the Allē Provider Directory, finding a trusted provider will be simple. Consumers can search, connect, and book consultations with licensed providers in their area and earn points, too.

Earn Rewards

With Allē Rewards, consumers can redeem points for qualifying treatments, and practices can manage their consumers’ accounts and point balances.

Grow your Practice

Allē Grow, part of our future paid subscription offering, will put the power of world-class insights into the hands of its users, allowing practices to create campaigns, target specific audiences, and grow their practices.

Centralized Customer Service

Allē for admins ensures practices and consumers have round the clock access to technical and general support. Simply managed by an admin interface of the product.
Actual patient