Manager, Digital Media Strategy & Operations (Req ID 2208593)

Irvine, CA
Marketing
Full-time
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Allergan Data Labs (ADL) is on a mission to transform the medical aesthetics business at Allergan, one of the largest pharmaceutical companies in the world. Allergan aesthetic brands are iconic, household names and include Botox, CoolSculpting, Juvéderm among others. ADL is well positioned to disrupt the multibillion-dollar aesthetics market, infusing cutting edge technology, digital marketing mastery and some of the best data scientists in the world. This is an amazing opportunity for a candidate that has a passion for digital marketing. If you want to be a part of an industry-defining team, then we want to hear from you.

Allergan is a company that will inspire you to aim high with your ambition. Where you can build bridges all over the world. Where you can power ideas that drive change. And where you will act fast and drive results for customers and patients.  Power your future & join our bold team.

The Manager, Digital Media Strategy & Operations will play a critical role on the ADL Performance Marketing team and will partner with key stakeholders across many disciplines within the organization, including brand leads on the Consumer Marketing team, internal ADL channel experts, Finance & Procurement, the Creative Studio, Consumer Loyalty, Data Science, Marketing Ventures and more. AS such, the role requires a mastery of the digital marketing discipline as well as strong experience in cross-functional operations and project management.

You Will

  • Lead digital media planning for multiple aesthetics brands (and International markets).
  • Leverage historical campaign data to project KPI’s on campaigns – treatments, revenue, incremental revenue, allowances, ROI and more.
  • Uphold and improve operational excellence for all campaigns, including:
  •       Naming conventions, UTM and tagging structure
  •       Trafficking and QA processes for channels
  •       Creation of Financial and pacing trackers
  •       New Vendor onboarding
  •       Improving procurement procedures (PO’s, contracts, insertion orders, etc)
  •       Daily management of media plans
  •       Oversight into data aggregation – and ensuring upkeep of categorizations
  • Collaborate with internal channel leads on identifying key campaign successes to be documented, replicated and shared more broadly within ADL and as Abbvie as a whole.
  • Prepare and deliver formal campaign summary reports.
  • Identify, scope and propose executions with potential new publishers and technology solutions.
  • Partner with Personalization team to evaluate most ROI effective promotional offers and a/b test opportunities.
  • Identify creative assets required to execute each fully integrated media plan, and partner with the Content team to ensure that all necessary assets are delivered on time & according to spec.
  • Partner with Finance to streamline EOM reporting and quarterly accruals, as well as standardizing internal processes for SOW and PO generation and approvals.
  • Daily management of key media platform relationships.

 Required Experience & Skills

  • Bachelor’s degree in Marketing, Communications or related field of study.
  • 5+ years of experience in integrated media planning and digital marketing for consumer products or technology platforms.
  • Experience with industry standard digital platforms: Google Ads, Facebook Business Manager, CM/DV360, and The Trade Desk.
  • 2+ years of experience in business operations, with a specific focus on financial modeling and accounting processes.
  • Experience in Google Analytics, DoubleClick Reporting and reporting dashboard tools such as Tableau.
  • Excellent cross-functional project management skills.
  • Experience with 1st and 3rd party data.

Preferred Experience & Skills

  • 3+ years of experience in digital marketing for direct-to-consumer or technology platforms.
  • Prior experience of running media in International markets.
  • Experience crafting and deploying digital advertising budgets in excess of $5M/year.
  • Prior management of 2+ member offsite technology, product or marketing teams.
  • Expertise in audience targeting for digital advertising, including audience demographic, psychographic and geographic specifications.
  • Deep knowledge of full-funnel digital advertising strategies by media type, including SEM, paid social, display and online video advertising.
  • Prior experience in developing multi-channel attribution modeling.

Core Values

  • Be Humble: You're smart yet always interested in learning from others.
  • Work Transparently: You always deal in an honest, direct and transparent way.
  • Take Ownership: You embrace responsibility and find joy in having the answers.
  • Learn More: Through blog posts, newsletters, podcasts, video tutorials and meetups you regularly self educate and improve your skill set.
  • Show Gratitude: You show appreciation and return kindness to those you work with.

Perks

  • Competitive salary.
  • Competitive annual bonus targets.
  • 401k with dollar-for-dollar match, up to 6% of eligible earnings (base, bonus).  Plus, additional company contribution.
  • RSU grants (Long Term Incentives) for approved roles.
  • Comprehensive medical, dental, vision and life insurance.
  • 17 paid holidays per year, including 3 floating holidays.
  • Annual Paid Time Off (PTO), with separate sick days
  • 12 weeks paid Parental Leave
  • Caregiver Leave
  • Adoption and Surrogacy Assistance Plan
  • Flexible workplace accommodations.
  • Free gym membership for those in our Irvine, CA WeWork office.
  • We celebrate our wins with opportunities to attend Lakers, Knicks, Anaheim Ducks, Anaheim Angels and NY Rangers games.
  • Opportunities to attend concerts, festivals and other live entertainment events in recognition of delivering great work.
  • Attend AWS Re:Invent in person (Las Vegas) or virtually each year.
  • Tuition reimbursement.
  • Attend a tech or marketing conference of your choice each year.
  • A MacBook Pro and accompanying hardware to do great work.
  • A modern productivity toolset to get work done: Slack, Miro, Loom, Lucid, Google Docs, Atlassian and more.
  • Generous discounts on SkinMedica skin care products.
  • Discounted aesthetic treatment days multiple times a year.
  • $600 worth of Allē benefits per year to use towards aesthetic treatments & products.
  • Eligible for donation matching to over 1.5 million nonprofit organizations.
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