Copywriter (CRM & Brand) (Req ID 2204376)

Irvine, CA

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit

Allergan Aesthetics is looking for a Copywriter (CRM & Brand) to bring their passion for brand and lifecycle marketing to our CRM creative team. It’s an exciting time here as we build out our new in-house agency which will support the world’s leading aesthetic brands with personalized communications. To do this right, we need to hire the best and brightest—and that’s why we want you!

Reporting into a Senior Copywriter, you’ll work alongside designers, copywriters, and content creators to eloquently bridge narrative-driven storytelling and benefits-driven calls-to-action. You have a portfolio of CRM and brand examples spanning digital channels such as email, social, landing pages, and loyalty programs. You collaborate easily with design partners, brand, and lifecycle marketing teams. Understand how to translate a creative brief into strategic creative. Know what it takes to personalize content for targeted communications. And most importantly, you understand that the consumer is at the heart of every piece of communication.

You Will

  • Copywriting for core brands, delivering a consistent voice and messaging that pays off on brand strategy.
  • Write engaging, response-generating copy that communicates our personalized offers and benefits.
  • Concept and collaborate with art directors, visual designers, and content creators to deliver high-performing creative—from concepting campaigns to conversion-oriented hardworking communications.
  • Develop content to activate against digital marketing channels—email, digital advertising, social, push, SMS, conversion landing pages, and in app messaging.
  • Uphold brand voice and positioning across all content.
  • Action against creative briefs to optimize customer acquisition and retention efforts through create-test-iterate model.
  • Follow and iterate tone of voice guidelines, copy styles and messaging themes.
  • Partner with compliance and review teams to incorporate ongoing requirements and feedback, while ensuring creative work adheres to brand standards.

Required Experience & Skills

  • 5+ years of copywriting experience in an agency or in-house marketing environment; experience in beauty, retail, health, or CPG a plus.
  • Portfolio demonstrating excellence in performance-oriented copywriting across all digital channels.
  • Strong knowledge of trigger-based marketing, digital customer journeys, and lifecycle marketing flows.
  • Understanding of how to implement strategies to nurture customers, drive engagement, and accelerate the purchase process.
  • A sound understanding of UX writing and usability fundamentals.
  • Excellent organization, presentation, and communication skills.
  • Bachelors in English, Communications or Journalism; or equivalent.

Core Values

  • Be Humble: You're smart yet always interested in learning from others.
  • Work Transparently: You always deal in an honest, direct, and transparent way.
  • Take Ownership: You embrace responsibility and find joy in having the answers.
  • Learn More: Through blog posts, newsletters, podcasts, video tutorials, and meetups, you regularly self-educate and improve your skill set.
  • Show Gratitude: You show appreciation and return kindness to those you work with.


  • Competitive salary.
  • Competitive annual bonus targets.
  • 401k with dollar-for-dollar match, up to 6% of eligible earnings (base, bonus).  Plus, additional company contribution.
  • RSU grants (Long Term Incentives) for approved roles.
  • Comprehensive medical, dental, vision and life insurance.
  • 17 paid holidays per year, including 3 floating holidays.
  • Annual Paid Time Off (PTO), with separate sick days
  • 12 weeks paid Parental Leave
  • Caregiver Leave
  • Adoption and Surrogacy Assistance Plan
  • Flexible workplace accommodations.
  • Free gym membership for those in our Irvine, CA WeWork office.
  • We celebrate our wins with opportunities to attend Lakers, Knicks, Anaheim Ducks, Anaheim Angels and NY Rangers games.
  • Opportunities to attend concerts, festivals and other live entertainment events in recognition of delivering great work.
  • Attend AWS Re:Invent in person (Las Vegas) or virtually each year.
  • Tuition reimbursement.
  • Attend a tech or marketing conference of your choice each year.
  • A MacBook Pro and accompanying hardware to do great work.
  • A modern productivity toolset to get work done: Slack, Miro, Loom, Lucid, Google Docs, Atlassian and more.
  • Generous discounts on SkinMedica skin care products.
  • Discounted aesthetic treatment days multiple times a year.
  • $600 worth of Alle benefits per year to use towards aesthetic treatments & products.
  • Eligible for donation matching to over 1.5 million nonprofit organizations.
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